Data Strategy

2 articles in Data Strategy.

December 13, 2025•8 min read

Understanding Personalization Factors - Part 2: CDPs, Data Quality, and Strategy

Customer Data Platforms promise a single customer view, but most implementations become expensive data graveyards. Here's the honest truth about CDP ROI, the over-segmentation trap, the creepy line, and when NOT to collect data.

Data Strategy Personalization CDP Data Strategy Privacy

December 12, 2025•6 min read

Understanding Personalization Factors - Part 1: What Data Actually Matters vs. Noise

Companies collect massive amounts of personalization data but lack actionable insights. Here's the honest breakdown of data categories, when each is useful vs. noise, and how the third-party cookie apocalypse changes everything.

Data Strategy Personalization Data Strategy Privacy Analytics